The smartphone revolution fueled the proliferation of mobile apps which brought about unprecedented transformations in the business world. The media and publishing industry has been a slow mover in adopting mobility solutions that allowed technology giants such as Google and Yahoo to take away a major chunk of the advertising revenue. Internet of Things technology is again set to bring about a paradigm shift in the business world.

Publishing is all about circulating the right content at the right time for the right audience. As the organizations are becoming data driven; IoT will help establish information marketplaces that will help to publish right content at right time to reach the right audience. IoT will support circulating localized content with the help of location information of the audience. The location information will allow proximity marketing which will help publishers in generating more revenues.http://bit.ly/2e57vqk