The “brick and mortar” retail stores are facing a tough competition from “brick and click” stores. The e-commerce industry facilitated by technology has given retailers a run for their money. To thrive in such a competitive environment, retailers have to take leverage of emerging technologies.Rebecca Minkoff has reinvented their retail stores through the implementation of Internet of Things. The connected stores are equipped with smart mirrors in their dressing rooms. Each cloth in the store hosts a RFID tag and these tags help in recognizing the item brought into the dressing room. The smart mirrors allow shoppers to view the item styled with different looks, as well as other available size and colors. https://goo.gl/XFuaRv