The proliferation of Smartphone has sky rocketed the growth of mobile apps. Whether we wish to socialize, pay bills, book tickets or seek entertainment, there is an app which can simplify our lives at a tap of a button. The mobile apps have also opened up avenues for budding entrepreneurs to invest. Astonishingly education forms the largest category of apps on Google Play Store. At present, there are around 1,94,215 education apps on Play store, with approx 1,67,566 free apps and 26,649 paid apps. Out of the education apps, a majority of apps are targeted for kids.

The kid’s education app makes a good investment for the start-up as parents find the mobile apps an interesting and engaging way for their toddlers to learn. A start-up can earn from these kids app in a number of ways. The average price of an education app is $ 4.25 on Play Store. The other ways by which the app developers can earn is by placing an advertisement in the apps. The in-app purchases attribute to 76% of all revenue generated in the Apple App store in the US and over 90% in the Asian market. The in-app purchases are controlled via a parent lock. By strategically placing ads, there is a huge potential for earning through affiliate marketing as well. The advertisements and in-app purchases are targeted towards parents so essentially kid’s education apps need to be moderated by the parents.http://bit.ly/2e6ASTI