Launched in 1997, the Kirium series was the result of TAG Heuer's close collaboration with the Formula 1 drivers Kimi Raïkkönen and David Coultard, together with the engineers of Team McLaren Mercedes. It perfectly demonstrates the fusion of design and technology, some models use advanced materials found on Formula 1 cars: carbon fiber for the dial and grade 5 Titanium for the case and bezel.