Home > Term: Brand Image
Brand Image
The customer’s net “out-take” from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets expectations; for non-users it is based almost entirely upon uninformed impressions, attitudes and beliefs.
- Part of Speech: noun
- Industry/Domain: Marketing
- Category: Advertising
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Creator
- Sarah Marks
- 100% positive feedback
(New York - NY, United States)