A process employed to increase a website's traffic by boosting the visibility of this site in the unpaid results of search engine (such as Google, Yahoo, Bing). If a consumer searches something and in the results of that search the website appears high-up, this will lead to more visitors at the ...
Cause marketing is a tactic employed by brands where charitable efforts are linked with profit schemes. In other words, a partnership is developed between for-profit and non-profit entities in the hopes of building a mutually beneficial relationship. The non-profit organization will benefit because ...
The branch of economics that analyses either how much is spent on advertising in different sectors or in what way advertising effects a community and the market. It is not often mentioned in economic analysis because it distorts the very market in which it plays a major role. In a perfect ...
When an Instagram user profits from the number of followers he or she has by using product placement in exchange for renumeration from specific brands.
