A process employed to increase a website's traffic by boosting the visibility of this site in the unpaid results of search engine (such as Google, Yahoo, Bing). If a consumer searches something and in the results of that search the website appears high-up, this will lead to more visitors at the ...
Cause marketing is a tactic employed by brands where charitable efforts are linked with profit schemes. In other words, a partnership is developed between for-profit and non-profit entities in the hopes of building a mutually beneficial relationship. The non-profit organization will benefit because ...
When an Instagram user profits from the number of followers he or she has by using product placement in exchange for renumeration from specific brands.
The branch of economics that analyses either how much is spent on advertising in different sectors or in what way advertising effects a community and the market. It is not often mentioned in economic analysis because it distorts the very market in which it plays a major role. In a perfect ...